Makeup has always had this unique power to help individuals finally feel like themselves. That’s because there are so many people out there who need bright colors and bold items in order to express who they truly are on the inside. These are people who treat makeup as art. These are the people who don’t feel like themselves unless they’re turning heads and making a statement with their look. Makeup is a healthy outlet for creativity and self-expression. There is no one that believes in self-expression more than Doe Deere, the founder, and creator of a very successful makeup company.
Deere created Lime Crime back in 2008 when it was a struggle to find anything in a remotely fun color. In 2008, Deere recalled how all magazines, movies, stores, and more only promoted the extremely natural look. It was a time when society was trying to get everyone to conform. Deere realized that if she wanted bold colors, other people do as well. Lime Crime was then born and has seen a tremendous amount of success. Lime Crime has only continued to grow thanks to Deere. She is constantly helping the company come out with new colors and new products because she’s giving the people what they want. Recently, Lime Crime released unicorn hair for all of those who want to rock bright locks like Deere herself has.
Doe Deere is known as the “Queen of Unicorns” because she’s a confident and colorful human. Throughout her journey in life, she has shown every one of us that we can accomplish whatever we set our minds too. Deere wants everyone to believe that they have something that makes them special and that they should pursue it. Deere got into makeup because she followed her heart and passion. Now she is incredibly successful. It’s something she had always hoped for but her expectations have exceeded her dreams. Deere was born in Russia and from a very early age, she realized she had a knack for business. She started a small temporary tattoo business. From there, she eventually moved to New York to pursue her love of music. Although she didn’t end up being a musician, she met her husband and she learned just how much it means to have supportive fans. Deere also learned all about the power of advertising.
Once Deere got into makeup, she finally realized it’s where she belongs. Makeup is something that makes Deere feel comfortable and confident. She now wants others to feel the same. Deere has a whole line of lipsticks that include colors such as reds, blues, greens, yellows, and more! There is literally a shade for everyone. Deere wanted to make as many versatile products as possible because she doesn’t want anyone to feel left out. Deere also believes in keeping up with trends and that’s why she’s helping Lime Crime release new products that are in high demand. Lime Crime and Doe Deere together don’t show signs of slowing down their business anytime soon.