Bradesco is the second largest private bank in the largest country in Latin America. Bradesco was the number one bank in Brazil before Itaú merged with Unibanco. But being second doesn’t impact the financial strength of the bank, or the how Bradesco plans to operate over the next five years, according to New Chairman Luiz Carlos Trabuco.
Trabuco moved into the chairman’s office when banking legend Lázaro de Mello Brandão decided 75 years in the banking business was enough. Trabuco, the personable Brainiac, was CEO for the last nine years, so no one in the banking industry thought second place was going to hurt the strength of the bank. After all, Luiz Carlos Trabuco is the man behind the recent success of the bank in the mobile banking world.
Luiz Carlos Trabuco recently introduced Next, Bradesco’s digital banking service to the Brazilian market. According to Trabuco, Next employs robot greeters, lots of touch screen banking aids, and biometric ATMs. Next has several innovations at the branch level, according to Mr. Trabuco. The new ATMs have hand readers for customers who have cardless account access. The Sao Paulo branch has a private room where customers interact with avatars to get account information, according to Chairman Trabuco. If the avatar can’t answer a customer questions, the customer has the option to speak with a teller who can answer tricky questions.
The challenge was to create an innovative bank where technology would blend with bank relationships in a smooth and understandable way, according to Trabuco. Luiz Carlos Trabuco calls Next “the Bank of the Future.” And he’s not the only Bradesco executive who thinks table-mounted gesture-controlled touchscreens, personalized financial advisory services from digital avatars, robot guides, on-screen consultants, and biometric interfaces are the futuristic tools of banking. Bankers across the world are adding digital banking services to their business model in order to stay competitive in a highly competitive market, according to Trabuco.
In Brazil, Bradesco is setting the digital bar high for the other banks. So Luiz Carlos Trabuco and his executive team are ready to face the challenges of being first once again.
For more information about Luiz Carlos Trabuco, just click here.